The Dutch eBike brand Urban Arrow got its start in 2010 with the goal of designing and manufacturing the "urban vehicle of the future." What that vehicle looks like can vary, as Urban Arrow has a family model, a "Shorty" model, a bike specifically for cargo (not kids), and a trike for very large loads and industrial usage. One thing that unites all the models is the Bosch electric motor, which assists the rider, easing some of the burden of pushing a heavy load around. And yet, the Urban Arrow is still a bike. It still requires pedaling and still requires effort, but perhaps effort closer to that of a typical lightweight bike, as opposed to pushing a few hundred pounds of kids and gear around. As Urban Arrow puts it, "Enjoy every inch of your city and every minute of your day. With zero emissions and no sweat."